Latest Episodes
17
Why AI won’t fix your marketing (and what will)
AI is trained to be average. So how can you deliver above-average marketing at AI-speeds? In this episode of Data Beats Opinion, SegMetrics founder...
16
How coaches and speakers actually get discovered now
Your website ranks for your name. The problem is, nobody who'd hire you is searching your name. They're searching your topic — or asking...
14
The most valuable email metric that almost nobody tracks
More than half of your new leads may never see a single email you send.It’s not your subject line, offer or copy. It's something...
13
The new retention playbook for repeat purchases
Is your retention making or breaking your lifetime revenue? After the first purchase, most e-commerce brands go quiet — or start blasting discount codes....
12
How to grow without ads, algorithms, or cold outreach
Why does every marketing channel feel broken right now?⚠️ Ads are expensive. SEO is getting buried under AI overviews. Cold outreach is noise. So...
5
Stop showing the same website to everyone!
“Is your website just a billboard?” In this episode of Data Beats Opinion, SegMetrics founder Keith Perhac sits down with Brennan Dunn, founder of...