Latest Episodes
19
How top clients vet you on YouTube (before you know they exist)
Your next big client is already watching your videos. You just can't see them.Before they sign up, book a call, or reach out, high-value...
18
The Google Ads number you shouldn't trust
Google said the campaigns were doing 8x ROAS. The bank account said otherwise. Broken conversion tracking, inflated branded results, and agencies that barely log...
17
Why AI won’t fix your marketing (and what will)
AI is trained to be average. So how can you deliver above-average marketing at AI-speeds? In this episode of Data Beats Opinion, SegMetrics founder...
16
How coaches and speakers actually get discovered now
Your website ranks for your name. The problem is, nobody who'd hire you is searching your name. They're searching your topic — or asking...
14
The most valuable email metric that almost nobody tracks
More than half of your new leads may never see a single email you send.It’s not your subject line, offer or copy. It's something...
13
The new retention playbook for repeat purchases
Is your retention making or breaking your lifetime revenue? After the first purchase, most e-commerce brands go quiet — or start blasting discount codes....