In this interview, Keith and Say discuss:
- The importance of modifying your typical checklist SOP
- The differences and the benefits of both a top-down system and a bottom-up system
- How she reduced her team’s revision process from 2-3 week to just 45 minutes
Say’s motto for her team is, “Done is the new perfect.” She believes failure is just the first step to success and she wants to get you just as excited as she is about effective processes and how they can not only help you, but they can help your team, your clients, your marketing, your sales, and so much more.
Is comedy the secret to conversion copywriting? In this episode of Data Beats Opinion, SegMetrics founder Keith Perhac sits down with Lianna Patch (founder...
Google said the campaigns were doing 8x ROAS. The bank account said otherwise. Broken conversion tracking, inflated branded results, and agencies that barely log...
AI is trained to be average. So how can you deliver above-average marketing at AI-speeds? In this episode of Data Beats Opinion, SegMetrics founder...
