Multi-touch Attribution Models with Dan Mcgaw

Data Beats Opinion

Nov 24 2020 | 00:43:50

00:00 / 00:43:50

Show Notes

In this interview with Dan, you'll learn about:

The importance of governance
The significance of measuring your business's touchpoints
Why accepting imperfection is key to understanding the limits of your data source
Build Cool Sh*t, Dan's first book

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