Ryan sat down with Keith to discuss:
- The effectiveness of Facebook's algorithm and why the biggest variable now is content
- Using data as a driver when developing successful Facebook Ads
- Engaging and warming up audiences before re-marketing to them
- Understanding the motivations that draw people to different networks and how that influences the effectiveness of digital marketing
- The online channel posing a big advertising opportunity
- Consistently switching up creative to keep ads fresh
- The metrics Ryan looks at to gauge the success of his ads
- The app Ryan's launching this summer that allows you to bring your APIs right to BigQuery and pipe in the data that you need.
Find Ryan at:
- www.facebook.com/ryanstewartSEO
- @ryanwashere
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